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Geo-Social Promotions

The long predicted combination of GPS and interactive promotion is here, at least at an initial level.  The idea behind the integration of these two technologies rests with the ability of marketers to display ads and promotions to potential customers as they approach locations where a product can be purchased.  Companies see using geo-social promotion to target customers as an excellent opportunity to stimulate impulse purchasing.  Knowing a customer is in a downtown shopping area at noon, for instance, could be an ideal time to send a special lunch promotion for a nearby restaurant.  For targeted geo-social promotions to be successful, the marketer must somehow determine when a customer is within range of outlets selling the marketer’s products.  This is where GPS-enabled mobile devices, such as today’s smartphones, come into play.

Geo-location

In terms of websites, geo-location means the ability for websites to find out the user’s location by their mobile devise, which is useful to many web applications.  The GPS feature on mobile phones allow websites to pinpoint their location, and use that to display information about the surrounding area, show maps, points of interest, or find their closest friends.  Geo-location is built in as a standard into HTML5, making it easier for websites to use the current user’s location.

Geo-location Social Network

These promotional opportunities are triggered when a customer is close to a predetermined location.   Several companies, including Starbucks, Macy’s and Pepsi, are experimenting with delivering ads and promotions to smartphones.  Currently, most of the companies mentioned are using Foursquare, a geo-location social network, whose software is downloaded to users’ GPS-enabled mobile devices.  Users can then choose to have the software submit their location to friends (and marketers).  While some may find the concept of automatic geo-location a little hard to accept, especially in terms of privacy concerns, this service appears to be gaining traction and marketers are encouraged to monitor this closely.

Complete Social Media Management Services

WebZebedee manages the details of geo-social promotions required to establish and maintain a successful social media presence for your small business.  Our social media specialists stay in touch with you and your business to ensure accurate and timely distribution of your content as well as strengthening the communications within your social channels.

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